MHC and Marketing

I attended the annual Mile Hi Con up in Denver this weekend. This was my third year attending. It didn't seem as busy to me as it usually is, which was pleasant, though probably not for folks trying to sell books, artwork, and other products. I didn't run into many of the interesting characters I've run into in the past, which was odd, but there were still plenty of costumed folks.

This year I focused more on fun than on the learning aspect. Yes, I still attended panels, but not as many as I have in the past. One I attended was on the future of the publishing industry, but all four panelists basically agreed on what was going to happen (traditional publishing won't die, but it will be diminished, and e-books are The Thing for the future.) A panel who all agree is dull. There was a side conversation that began that raised interesting questions, though, and that was how to find ways to assure readers a self-published book is quality. Reviews on Amazon and Goodreads have been bought in the past, and the argument we've all heard about self-publishing is that the original gatekeepers in the form of agents and editors are lacking when someone self-publishes, and sadly, the bad creeps through with the good. So how do we reassure the reader that this book they're considering buying is good, outside of reviews that might not be trustworthy? Will there be a professional organization set up to do this? To provide a guarantee that there was a thorough editing job?

Another panel was on world building. It was helpful to hear the approaches different authors take to it. Do you build your world first? Is the story contingent on your world, the world contingent on your story, or a combination of both?

There were several panels I was disappointed with or bored by (or both,) so I won't mention those here. Then there were several I liked that weren't intended as learning ones to begin with, such as my friend Patrick's podcast and a Meet the Toastmaster one, where her critique group presented with her. There was some good discussion of critique groups, and it was good to see one where the members have all found some manner of success (some of them quite a bit.) Our critique group has really just begun, and we all aspire to be in the same situation as this critique group.

All in all, I had a great time with friends, including two I shared a room with this time. I finally got to see the midnight showing of Rocky Horror Picture Show. I've seen the movie multiple times, but never with a bunch of a people. Plus, we got to introduce two people to the movie for the first time, which is always fun.

Question mark by Mohamed
Ibrahim, shared by Gayane

Since Mile Hi Con is all about panels, I figured I'd ask a question of you guys related to a panel I've set up for the November Write Brain this month (a free monthly workshop put on by Pikes Peak Writers.) It will be a panel on marketing, author platform, and book launches. I'd like to have questions prepared in case the audience doesn't ask enough. What questions do you have on marketing, platform, and book launches? If I end up asking one of your questions, I'll post the answer here for you, as well (or, if we record it, I will post a link once it's ready to go, so you can see the panel.)

The panel is November 18, so if you think of questions before then, post them in the comments and I'll keep track.

Have you seen Rocky Horror with a group of people? Have you seen it at all? Love it or hate it? What questions do you have about marketing, launches, and platform? How do you feel about "quality checks" being put in place for self-published books? How do you do world building?

May you find your Muse.

Things to Remember When Writing Post-Apocalyptic

You've envisioned a world where some large-scale event has wiped out hordes of humanity.  Your characters are alive in your head, probably struggling to survive.  You can see the blighted landscape all around you.  What do you need to do now?

There are a few things that must be part of your post-apocalyptic story, or you have no story.  Let's take a peek.

#1. An apocalyptic event.  That's right, you can't have a post-apocalyptic world without something that got them there.  What will yours be?  Viral, bacterial, natural, man-made, space-related or nuclear?  These are all options, and there are probably plenty more.  Did the swine flu get out of hand?  Was it helped by humanity or just one of those things that happens in nature?  Did the Earth tilt too far off its axis?  Did nuclear Hell flame rain down upon the continents?  There must be a reason the people in your story are stuck in this particular landscape.

#2. A time frame.  Are they living through the event or has it already happened?  Is it fresh or decades down the line?  You have to know when it happened and what stage humanity is in to really tell your story.  If it happened decades ago, the landscape is going to be significantly different than if it just happened yesterday.  Quality of life will also probably be very different.  If they've been coping for decades, they probably aren't struggling to find food or water sources as much as if it just happened and everything is tainted or burning.  If it's a new problem, there will be mostly individuals and small groups, whereas a length of time may mean there are established towns/cities.

#3. A fully realized landscape.  World building is important in any story, but you need to build this post-apocalyptic world so that people see your vision of what it looks like.  They must know what your characters' reality looks like.  Are there fires raging?  Or is everything underwater?  Are there bodies everywhere?  Or has nature reclaimed what once was solely hers?  Let us know what it is your characters are looking at.  Make sure it makes sense for passage of time and the particular event that occurred.

#4. Strong characters.  We need to believe that these people can make it (or not, as the case may be).  It must be a real struggle.  We have to care whether they can survive, one way or another.  Maybe we hate this guy so much that we question why he survived, when better people died.  Maybe we love this character and desperately want to see her rebuild her life.  Whichever characters you have, we must believe in them, and they must have a mission, of sorts.  Does Evil Guy want to take over what remains of the world?  Find natural resources to survive?  Or just be left alone?  Does Lovely Heroine have a child to fend for?  Is she just trying to find a home she can call her own?  What drives them?  What are they trying to accomplish?  This is important in every single kind of story you may write, but don't get so intent on your world building that you forget your characters.

#5. A purpose.  Alright, we get it.  The world has ended.  The apocalypse has found us.  Whoopty-doo.  What is so important about this world that you just have to tell the story?  What are we going to take away from this?  I'm not talking about a moral (necessarily), but just a life story that means something to us when we read it.  A violent post-apocalyptic world, where survivors are constantly under siege, does us no good if we don't come out of the story feeling something.  Perhaps you want us to know that humanity will always find a way to thrive.  Or that love will always pull someone through.  Whatever it is, make it part of your story.

There are many elements that are important in a story, but these are just a few of the top ones to keep in mind when writing a post-apocalyptic tale.  Now that those stories are becoming more popular, it's important to keep them high quality.  Want to read a story that takes something familiar and turns it on its head, all the while showing us the strength of humanity and the power of good versus evil?  Read Stephen King's The Stand.  Watch Book of Eli for another viewpoint.  There's also The Road, Mad Max, Water World (hey, I'm not saying these are all good), The Postman, Jericho and The Walking Dead for movies/television shows.  For books, this link should take you to a comprehensive list of classic post-apocalyptic stories.  Of course, The Hunger Games and Forest of Hands and Teeth should be on there.  Also, I read Without Warning by John Birmingham recently, on a whim, and I enjoyed it.  It was more a political/government/military-type book that took on what happened in those facets, so different than I'm used to for this genre, but also quite good.  I don't know how The Marbury Lens and The Maze Runner are qualified, but I'd consider both to be sort of post-apocalyptic.  We really aren't sure with The Maze Runner, but we get a sense something big must have happened, and in The Marbury Lens, the alternative world he visits via the lens seems quite post-apocalyptic.  Both are excellent books, though be aware that The Marbury Lens can be graphic or disturbing, despite being Young Adult.

The short of it is, fully realize your story so we can be drawn into it, feel for your characters, smell the fires, feel a sniffle coming on as everyone dies of the Hulk of flu bugs.  Watch some of these movies or read some of the books (or both) and figure out what you like in them, so you can duplicate that, in a sense.

In your opinion, what are other important aspects of a post-apocalyptic tale?  What books or movies might you recommend?

May you find your Muse.

* Four Horsemen of Apocalypse, by Viktor Vasnetsov. Painted in 1887; Viktor Vasnetsov [Public domain], via Wikimedia Commons
** Stalingrad after the battle; See page for author [Public domain], via Wikimedia Commons
***The aftermath of Hurrican Camille. Ruins of Texaco gas station with Rambler automobile, Biloxi, Mississippi, 17 August 1969