My down and dirty social media tips
- Stories. Best use of Instagram right now is Stories. If you’re a storyteller, these are made for you! Post one a day or every other day.
- Groups. Best use of Facebook right now is Groups. Organic reach on a Facebook Page is abysmal unless you pay for ads. However, with Facebook’s algorithm change, they are prioritizing friends, family and groups. If you have a street team or want to start one, use Facebook Groups to do it.
- Tweet away. If you’re looking for industry professionals to connect with, get on Twitter. #MSWL (Manuscript Wish List) is a quarterly agent ask for specific types of manuscripts. Check them out. They just might want what you’ve written.
- Content calendars will save your life! I know planning is a pain but if you do it, you’ll give yourself so much time back in your day for writing your book. Use paper and pen or a scheduler like Buffer to help you plan that content.
- Email is gold. Yes, it is. 25-30% open rates can’t be beat anywhere. Just don’t spam your subscribers with crap. Give them good progress reports, updates and fun news about you, your public persona and the world you’re building.
Check out “Social Media for Authors: Book Marketing for Writers Who’d Rather Write” in ebook and print on Amazon. Jenny gives you permission to throw the traditional marketing playbook out the window and develop your own using these principles:
- You do not have to be on every social media outlet.
- You do not have to post every single minute of every day.
- You need a plan. Plans create efficiency. And effective plans grow your readership and give you time back in your day.
Get it on Kindle Unlimited at https://www.amazon.com/gp/product/B07X99T2G4
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What do you think about these tips? Interested in the book?
May you find your Muse.