Wednesday, September 25, 2019

Guest Post: Down & Dirty Social Media Tips

Today I'm welcoming Jennifer Lovett Herbranson, author of Social Media for Authors: Book Marketing for Writers Who'd Rather Write. Jennifer is a marketing whiz. She's used it in her military career, and has long helped with social media aspects of marketing for Pikes Peak Writers. I highly recommend her book. As a preview, she's given us some social media basics.

My down and dirty social media tips
  •  Pick one. Instagram is hot right now and about as happy a place as you can find on the Internet. Use up to 30 hashtags but rotate their usage so you don’t seem like you’re spamming those categories.
  • Stories. Best use of Instagram right now is Stories. If you’re a storyteller, these are made for you! Post one a day or every other day.
  • Groups. Best use of Facebook right now is Groups. Organic reach on a Facebook Page is abysmal unless you pay for ads. However, with Facebook’s algorithm change, they are prioritizing friends, family and groups. If you have a street team or want to start one, use Facebook Groups to do it.
  • Tweet away. If you’re looking for industry professionals to connect with, get on Twitter. #MSWL (Manuscript Wish List) is a quarterly agent ask for specific types of manuscripts. Check them out. They just might want what you’ve written.
  • Content calendars will save your life! I know planning is a pain but if you do it, you’ll give yourself so much time back in your day for writing your book. Use paper and pen or a scheduler like Buffer to help you plan that content.
  • Email is gold. Yes, it is. 25-30% open rates can’t be beat anywhere. Just don’t spam your subscribers with crap. Give them good progress reports, updates and fun news about you, your public persona and the world you’re building. 
Check out “Social Media for Authors: Book Marketing for Writers Who’d Rather Write” in ebook and print on Amazon. Jenny gives you permission to throw the traditional marketing playbook out the window and develop your own using these principles:
  • You do not have to be on every social media outlet.
  • You do not have to post every single minute of every day.
  • You need a plan. Plans create efficiency. And effective plans grow your readership and give you time back in your day.
Get it on Kindle Unlimited at

Follow Jenny!
On Instagram @writernationjen
On Twitter @writernationjen
On Facebook @Writernation

What do you think about these tips? Interested in the book? 

May you find your Muse.


  1. Hi Shannon - can only agree with you - Jenny seems to have it taped. I love the few tips she's given here - especially seeing as I avoid Social Media at all costs - but don't (yet) have anything published ... but I like to know - and was particularly interested in the content calendar idea ... cheers Hilary

  2. That is such a tremendous help, Jenny, thank you 🌹

  3. Picking one (or maybe two) is wise advice. Can't do them all!

  4. We haven't used stories yet, but we do love Instagram for DLP.

  5. I recently got back on Instagram, but I haven't tried stories yet.